Members and the clubs they play in are the life blood of our wonderful game.

A happy and loyal membership base is essential to the long-term sustainability of a club and sets the foundation for future growth.

Our national Give it a Shot campaign aims to spread a positive message about the benefits of belonging to a club, through breaking down the often misconceived barriers, promoting the joy that membership can add to people’s lifestyles and inspiring a more diverse range of golfers to make a long term commitment to the game.

Accompanying this and to ensure our clubs can make the most of this heightened interest, we have expert support available to help you to grow and maintain strong membership levels.

Membership: Give it a Shot playbook

A full overview of our project committed to growing membership

Membership Journey

The journey that a golfer takes from taking an interest in joining a golf club through to becoming a loyal, long-term member is one that has several, important stages.

Here we provide a downloadable version to use as a reference point for all your membership work to ensure that the membership journey is a focal point throughout.

To help you utilise this support effectively we’ve mapped out the below process to help guide you through.

Our guides are split between recruitment and retention with a clear and easy path to follow, helping you to establish your areas of improvement and access readily available content to help you implement positive change.

Don’t forget, you also have access to a local support team, who can assist you at every stage and help you make the most of the resources available.