Did you know golf is the fifth largest participation sport in the country?
Around 637,000 players belong to one of our 1800 affiliated clubs and a further 2 million people play golf independently.
To help clubs and facilities attract and retain members, we realised we needed to increase understanding of the golfing market. We need to know what people want from their golfing experience and where we can find potential golfers and new members.
Working with a behavioural research company, we have used the insight gathered to split the golfing market into different segments, helping you to take a more informed approach to your recruitment and retention activity.
Watch our short video to find out what your customers want and need.
Growing your club
Using data generated from our mapping tool, such as potential profiles and member catchment maps, we offer two different sets of reports:
Retention Report – do you understand your existing membership?
If you want to keep your members, you need to understand them and what they want from your club.
By providing the postcode and categories for each of your members, you’ll get a report that segments your membership, and an interactive map which plots where they live.
Use a recruitment report
Understanding what your local market looks like and the types of potential golfers helps you to promote your club more effectively.
Taking a more targeted approach and being much more focussed with your advertising rather than a one size fits all generic campaign, will give you a much better return on your investment.
A bespoke recruitment report for your club costs just £149 (+VAT)
Use a retention report
Do you understand your existing membership? If you want to keep your members you need to understand them and what they want from your club.
That knowledge will also help you to create products and services to attract new customers.
A bespoke retention report for your club costs just £149 (+VAT)